The Main Personalities of Śrī Nāma Haṭṭa
Śrī Nāma Haṭṭa: the marketplace of the holy name. This market is located in Śrī Navadvīpa-dhāma.
The Storehouse (Bhāṇḍāra): the great scripture Śrīmad-Bhāgavatam, which is the well- known Vedānta literature, the essence of the Upaniṣads, and the embodiment of rasa.
The Principle Trader (Mūla Mahājana): the owner of the goods, Śrī Nityānanda Prabhu.
The Share Traders (Aṁśī Mahājanas): Śrī Advaita Prabhu, in Bengal; Śrī Rūpa Gosvāmī and Śrī Sanātana Gosvāmī, in Vṛndāvana; Śrī Svarūpa Dāmodara Gosvāmī and Rāmānanda Rāya, in Jagannātha Purī.
The Storekeepers (Bhāṇḍārīs): Śrī Gadādhara Paṇḍita Gosvāmī, Śrīmatī Viṣṇupriyā Ṭhākurāṇī, and Śrīmatī Jāhnavā Ṭhākurāṇī, in Bengal; Śrī Raghunātha dāsa Gosvāmī, in Vṛndāvana; Śrī Paramānanda Purī, in Jagannātha Purī.
The Watchmen of the Market (Caukīdāras): Śrī Vaṁśīvadanānanda, Śrī Vasu Rāmānanda, Śrī Puṇḍarīka Vidyānidhi, Śrī Dāmodara Paṇḍita, Śrī Jagadānanda, Śrī Jagadīśa, and Śrī Hiraṇya Paṇḍita, in Bengal; Śrī Lokanātha Gosvāmī and Śrī Rāghava Paṇḍita, in Vṛndāvana; Śrī Haridāsa Ṭhākura, in Jagannātha Purī.
The Treasurers (Koṣādhyakṣas): Śrīvāsa Paṇḍita, his brothers, and Äcāryaratna, in Bengal; Śrī Gopāla Bhaṭṭa Gosvāmī, in Vṛndāvana; King Pratāparudra, in Jagannātha Purī.
The Clerks, or Accountants (Lekhakas, or Gaṇakas): Śrī Vṛndāvana dasa Ṭhākura, in Bengal; Śrī Raghunātha Bhaṭṭa Gosvāmī and Śrī Viśvanātha Cakravartī, in Vṛndāvana; Śrī Vāṇīnātha Paṭṭanāyaka, in Jagannātha Purī.
The Cooks (Poṣṭṛ-vargas): Śrī Jagannātha Miśra and others, Śrīmatī Śacīmātā Ṭhākurāṇī, Śrīmatī Sītādevī, and Śrīmatī Mālinī-devī, in Bengal; the Sanoḍiyā brāhmaṇa, in Vṛndāvana; the wife of Śrī Sārvabhauma Bhaṭṭācārya, in Jagannātha Purī.
The Currency Examiners (Mudrā Parīksakas, or Poddaras): Śrī Gaurīdāsa Paṇḍita, Śrī Abhirāma Gosvāmī, and Śrī Kavi Karṇapūra, in Bengal; Śrī Pradyumna Miśra, in Jagannātha Purī.
The Sales Agents, or Brokers (Dālālas, or Yojakas): Śrī Éśvara Purī, Śrī Keśava Bhāratī, and Śrī Vidyā-vācaspati, in Bengal; Śrī Bhūgarbha Gosvāmī, in Vṛndāvana; Śrī Mādhavendra Purī, in Jagannātha Purī.
The Weighers (Parimātās, or Kayālas): Śrī Murāri Gupta and Śrī Vasu Rāmānanda, in Bengal; Śrī Kavirāja Gosvāmī, in Vṛndāvana; Śrī Kāśī Miśra, in Jagannātha Purī.
The Servants (Paricārakas): Śrī Buddhimanta Khān, Śrī Vijayadāsa Ratnabāhu, Śrī Vanamālī Paṇḍita, Śrī Garuḍa Paṇḍita, Śrī Nṛsiṁhānanda, Śrī Rāmāi Paṇḍita, and others, in Bengal; Śrī Balabhadra Bhaṭṭācārya, in Vṛndāvana; Śrī Govinda, Śrī Kṛṣṇadāsa, and Śrī Kasīśvara Paṇḍita, in Jagannātha Purī.
The Porters (Vāhakas): Śrī Sañjaya, Śrī Śuklāmbara, Kholāvecā Śrīdhara, Śrī Nakula Brahmacārī, and Śrī Pradyumna Brahmacārī, in Bengal.
The Cart-pullers (Śākatika Vāhakas): Śrī Vāsudeva Datta, Śrī Vāsudeva Ghoṣa, Śrī Śivānanda Sena, and Śrī Gopīnātha Siṁha, in Bengal.
The Customers (Kretās, or Khariddāras): Śrī Sārvabhauma Bhaṭṭācārya, Jagāi-Mādhāi, Śrī Prakāśānanda Sarasvatī, and other devotees.
Materials To Be Purchased
- Nāma (the holy name), compared to sugarcane juice.
- Rūpa-yukta-nāma (the holy name related to the Lord’s form), compared to liquid molasses (gur).
- Guṇa-yukta-nāma (the holy name related to the Lord’s qualities), compared to solid molasses.
- Līlā-yukta-nāma (the holy name related to the Lord’s pastimes), compared to sugar.
- Rasita-nāma (the holy name imbued with transcendental mellow), compared to rock candy.
- Sarva-rasa-sikta-nāma (the holy name imbued with the full potency of all transcendental mellows), compared to lozenges made from rock candy. The holy name is compared to sugarcane juice. The holy name related to the Lord’s form is compared to gur. The holy name related to the Lord’s qualities is compared to brown sugar. The holy name related to the Lord’s pastimes is compared to white sugar. The holy name’s ecstatic mellow is compared to sugar candy. And the holy name of the Lord imbued with the full potency of all transcendental ecstatic devotional emotions is compared to pure refined sugar candy.
Rules for Payment Pennies, rupees, dollars, or silver or gold coins are not the real currency for purchasing the commodities sold in the marketplace of the holy name. Transcendental faith is the only acceptable currency. Anyone who tries to purchase the above commodities with ordinary material currency, or, in other words, if anyone wants to purchase the holy name by material desire, he is making a great mistake. No one should try to purchase the name by material attempt, for his effort will simply be a waste of time.
- Śraddhā (faith) is compared to a paisa, with which the holy name can be purchased.
- Niṣṭhā (steady devotional service) is compared to two annas, or a one-eighth silver coin, with which the holy name imbued with the Lord’s form (rūpa-yukta-nāma) can be purchased.
- Ruci (taste) is compared to four annas, or a one-fourth silver coin, with which the holy name imbued with the Lord’s qualities (guṇa-yukta-nāma) can be purchased.
- Āsakti (attachment) is compared to a one-half silver coin, with which the holy name imbued with the Lord’s pastimes (līlā-yukta-nāma) can be purchased.
- Bhāva, or Rati (preliminary ecstatic love of Godhead), is compared to a silver coin, with which the holy name imbued with transcendental mellow (rasita-nāma) can be purchased.
- Prema (pure love of Godhead) is compared to a gold coin, with which the holy name imbued with the full potency of all the transcendental mellows (sarva-rasa-sikta-nāma) can be purchased. According to the amount paid by the customer, he shall receive the corresponding commodity. But there is a mystery in this: once the customer has paid and received the holy name and chanted the holy name, then, by the mercy of the owner—Lord Nityānanda—and His partners, the customer is reimbursed his original payment multiplied many times over.
The Aspects of Śrī Nāma Haṭṭa
- Market, or Bazar (Paṇya-vīthikā) This is a place related to the pastimes of the Lord and the Vaiṣṇava ācāryas, or a place with many temples and devotees, such as Śrīpat Khardaha, Śāntipura, and so on. For the sixty-four mahāntas, or associates of Lord Nityānanda, there are sixty-four different bazars.
- Store, or Shop (Vipaṇī, or Dokāna) There are two kinds of store wherein a single shopkeeper or businessman displays and sells the goods. In one type, the shopkeeper takes the goods on credit from the chief trader; then, after selling them and paying back the cost, he realizes his profit. In the other type, the shopkeeper buys the goods with his own capital and directly earns his profit.
- Traveling Salesman (Vrājaka Vipaṇī, or Vrājaka Pasāri) He acquires the goods from the chief trader, either on credit or by paying cash. He carries the goods on his head and sells them in every town and village. Although he does not keep his stock in any particular place, he generally sells his transcendental goods within a specific area.
- Sales Agent, or Broker (Yojaka, or Dālāla) He brings customers to the trader and shows them the goods that are for sale.
- Customers (Kretās, or Khariddāras) These are all the humans in the world. Those who have money can purchase the goods. Yet there is a secret: goods bought with counterfeit money also become counterfeit. Customers should ascertain that all sales personnel bear the identifying mark of the chief trader, and only after verifying its authenticity should the purchase be made. Customers should avoid fake salespersons. The authentic brand name is “Gaurāṅga.”
- Counterfeit Money (Meki Taka) Genuine money refers to pure intentions, which are full of faith, and to freedom from desire for liberation or for fruitive gain. Counterfeit money refers to impure intentions— karma and jñāna. In exchange for counterfeit money, one receives counterfeit goods. In other words, in exchange for mixed devotion one gets nāmābhāsa, the shadow of the holy name. Actually, all of the trader’s goods are genuine, but according to the qualification of the customer these genuine goods may become counterfeit—nāmabhasa instead of the pure name.
- Lord Nityānanda Prabhu Himself is the holy name, and by His mercy the original market of the holy name has appeared at Śrī Navadvīpa-dhāma. The main branch of the market is at Śrī Navadvīpa, with Śrī Advaita Prabhu being in charge. The second branch is at Śrī Vṛndāvana, under the control of Śrī Rūpa Gosvāmī and Śrī Sanātana Gosvāmī. The third branch is in Jagannātha Purī, with Śrī Svarūpa Dāmodara and Śrī Rāmānanda Rāya being in charge.
- Under the jurisdiction of the above three markets, Śrī Virabhadra Prabhu (the son of Nityānanda), Śrī Acyutānanda and his brothers, and also Śrīnivāsa Äcārya, Śrī Narottama dāsa Ṭhākura, Śrī Śyāmānanda Prabhu, and Śrī Rāmacandra Ṭhākura have set up markets in various places.
- Each and every transaction, wherever it takes place, is under the control of the above markets.
- The salesmen take the goods from the markets and shops and, carrying them on their head, wander from village to village. Markets, shops, and traveling salesmen will continue in this way, at all times and places. Whenever and wherever a pure devotee accepts birth, he undertakes and continues the pastime of this marketing of the holy name.
- By the desire of the chief trader, Lord Nityānanda Prabhu, the main market has now been established at Surabhī Kuñja, in Godrumadvīpa, within Śrī Navadvīpa. The pure devotees who reside there have accepted employment in that market. All pure devotees, whether local or foreign, who would like to become shopkeepers or traveling salesmen in their country should write a letter to Rāma Sevaka Chattopādhyāya, at Surabhī Kuñja, expressing their desire. Then they will receive the goods along with an authorization certificate from the chief trader. They should conduct their activities according to the rules and regulations of the chief trader.
- Note: Those who have received the special authorization certificate from the chief trader—i.e., the merchants, shopkeepers, and traveling salesmen—should deliver their goods along with the chief trader’s brand name: “Gaurāṅga.” Whenever a salesman arrives in any town, he should sell his goods by raising a flag with the mark “Gaurāṅga.” He should sell the goods according to the price paid by the customer. Please note that without paying the right amount, a customer cannot obtain the proper goods. Goods given without proper payment will naturally turn counterfeit.
- Every year before Gaura-pūrṇimā, all the merchants, shopkeepers, and salesmen should send a detailed report of their sales activities. They should clearly write where they are planning to go during the coming year, how many days they will work, and who their prospective customers will be.